Domain name
Your own domain name is the address that visitors will type into
their web browsers when they want to visit your web site. It is also
the address that they
will see in search engine results, directories, and in the location
bar of their web browsers. Examples of well known domain names are
google.com,
ebay.com, and
cnn.com. Your domain name can be any domain
name that is not already registered to someone else, and can consist
of any letters
(uppercase and lowercase are the same), any numbers, and the hyphen
(-) character (e.g. abc-123.com). Choosing a domain name can be a lengthy
task,
as the right domain name can significantly enhance your web site,
and the wrong domain name can have the opposite effect. There are several
useful
resources available on the Internet to help you choose a suitable
and effective domain name, such as
Research a domain name before you
buy. Once you
have chosen your domain name, you will need to register it with
a domain name registrar. There are so many domain name registrars that
it can be a
difficult task trying to choose one, but there are some differences that
make this slightly easier. For example, some domain name registrars will
only register domain names as part of other services, and these should
usually be avoided. Some registrars will only register your domain name
if you are going to host
your web site with them (which restricts your hosting provider
choices), and these should also be avoided. The best domain name registrars
are those that
offer domain names without any catch, and provide an easy to use
interface for registration and management, such as
The Big Whois. Once your domain
name has been registered it will be yours for at least 1 year,
and longer if you extended the registration timeframe.
Hosting provider
Your hosting provider will be responsible for providing the hardware,
software, and Internet backbone connection that makes your web site
accessible
via the web. Hosting providers have various sized networks of
host machines running server software like
Apache, and are usually connected to
multiple
high speed backbone providers. Most web site hosting is based
on a shared model where a single large server is divided into several
smaller sections,
with each section being accessible independantly of the others
(usually known as virtual hosting). Unfortunately, there are more hosting
providers than
there are domain name registrars, so this task can be even more
time consuming than registering a domain name. Fortunately, if this
is your first web site,
there are very few additional services (e.g. databases, etc.)
that you will need, so almost any basic hosting account will work. Some
points to be aware
of when choosing a hosting provider are as follows :
- Traffic limits (if your web site is a regular personal or
commercial site then you should not need to be limited).
- Disk space limits (disk space limits over 1GB can be found
at very reasonable cost).
- Number of POP(e-mail) accounts (there is no reason to limit
these).
- Web site uploading methods (common methods are FTP, Frontpage,
web uploads, etc.).
- Domain name limits (you may want to add additional domain
names in the future).
- Technical support (usually available via e-mail, phone,
and web site articles).
- Operating system (UNIX servers are more reliable and secure
than Windows servers).
- Availability of additional features (such as SSL, MySQL,
PHP, CGI programs, etc.).
Some hosting providers offer services ranging from basic through
extremely advanced, and these are often the best choice as they allow for
upgrading
when your web site becomes more advanced and needs more services.
Once such hosting provider is
Verio,
who offers an account that should meet
your requirements regardless of your level of experience.
Web site editor
A web site editor is used to create your web site, by arranging your
content (text, images, etc.) into the HTML format that is used on the
web. Web
site editors come in various types, including text editors (where
you type the actual HTML code), wizards (where you are asked a series of
questions),
and WYSIWYG (where your web page is displayed in real time as it
is created). For first time web site owners and experienced webmasters
alike,
WYSIWYG is the easiest and quickest type of editor, while still allowing
the full range of web site customization. Some web site editors only
support
HTML (the primary format of web pages), while some editors support
extensions like CSS and XML, and whch editor you choose should depend
upon the level of complexity that you require for your web site (very
good web sites can be created using only HTML). A popular web site editor
is the
Mozilla composer, which is
part of the Mozilla web browser suite.
Web site monitoring
Once you have registered your domain name, found a hosting provider,
and created and uploaded (published) your web site, you want it to be
visible
to your visitors. Your hosting provider will tell you that your web
site will be accessible 24 hours per day, 365 days per year, and while
this is technically
true, there are many things that can affect the accessibility of
your web site. For example, servers have downtime, hosting providers make
mistakes,
networks become congested with traffic, and all of these things can
prevent some or all of your visitors from viewing your web site. The best
way to
ensure that your web site is accessible 100 % of the time, or to
know what went wrong if not, is to have your web site monitored by a server
monitoring
service. Server monitoring services watch your web site (and other
services such as e-mail) and keep track of when they were accessible,
and when
they were not, and some can send notifications to you via e-mail,
cellular phone, or fax, etc. Having your web site monitored can provide
much needed
peace of mind because you will have a continuous record of the status
of your web site, and this can be used to help resolve problems (or help
decide
to change hosting providers). Server monitoring varies in price from
a few dollars to a few hundred dollars, and can vary as much in quality
of service,
but not necessarily in line with the price (i.e. low cost monitoring
can be high quality). One monitoring service that offers reliability
and value, and provides
all of the features that are required for good monitoring is
System Status.
Search engine and directory
submission
Search engines and directories are the primary methods of locating
web sites that we want to visit, and therefore it is important that your
web site is
listed in these services. Search engine and directory optimization
is one of the most complicated topics available, partially because it
is guess work,
and a web site that is listed high on a search engine one day may
be at the bottom the next (for no apparent reason). There are many services
available
that claim to increase a web site's listing, and while some of these
are successful, the majority are not. Various methods can be used to
list your web
site in search engines and directories, but the most common are to
visit the service in question and use their "Add URL" feature, and to
make sure
that your web site is accessible via a link from another web site
(perhaps your hosting provider, a friend, or web ring). Getting your web
site listed in
some of the most popular search engines and directories can be time
consuming and frustrating, but it is necessary if your web site is going
to receive
large numbers of visitors (unless you are also marketing your web
site offline).
Setting up your own web site can be a hobby,
a part time job, or a full time endeavour, and whichever is your case,
I hope that this page has given you
some valued assistance.